You’re a Functional Friend…
You’ve built something solid. It works. It solves real problems. Your customers appreciate it, trust it, rely on it.
Think of your current offer like a good cup of coffee: Reliable, straightforward, and effective. But the hard truth is that “functional" keeps you in the "fine" zone. This is where customers stick around for utility, not passion.
And fine isn’t enough to spark love, loyalty, or viral advocacy.
Harvard Business Review research shows 70% of products fail due to lacking emotional connection, leading to stagnant growth and rare unprompted raves . You're trusted for what you do... but not deeply felt for how you make people feel.
Your next chapter? Making them feel it. Turning everyday functionality into unforgettable emotional experience.
Your Edge: What Sets You Apart
You've nailed reliability. Your product gets the job done and focuses on efficiency, which is a rare strength in a flaky world.
You think in systems and that’s your superpower when it comes to improving emotional touchpoints.
You’re not afraid of feedback or iteration. You’ve got the resilience and humility to evolve.
You’re trusted which means you’re halfway to becoming irreplaceable.
You're not flashy, you're functional, which means small emotional tweaks can create massive, unforgettable impact. With the right emotional upgrades, your product could move from “good enough” to beloved.
Watch Out For
Defaulting to logic and function when your audience is craving feeling.
Hesitant ideas and resistance to changes, creating tension around mistakes and stifling bold evolution.
Over-focusing on features while under-delivering on emotional depth.
Assuming “satisfied” means “safe” when loyalty could be leaking quietly.
Leading from urgency, performance, or perfectionism instead of presence.
Imagine this:
Customers describing your product with emotion and passion, not just logic.
Higher retention that isn’t driven by discounts or sales but deep connection.
Word-of-mouth that flows because they felt something real.
Moving from “it works” to “I can’t live without it.”
Your Next Moves:
Start identifying emotional flat spots: moments in your journey where a user feels neutral instead of nourished.
Use story, sensory language, or micro-interactions to bring more heart into the journey.
Reimagine onboarding, feedback, or support touchpoints as opportunities for real connection.
Anchor your team in presence before designing so you’re creating from embodied clarity, not performative polish.
Your Functional Tool: Feel More Journey Map
Identify 3–5 key customer touchpoints (onboarding, support emails, dashboard, post-purchase flow, etc.)
Ask: “Where might they feel functional success… but not emotional connection?”
Map what’s currently happening. Then brainstorm one intentional upgrade at each point — a feeling you want to evoke and a small way to trigger it.
Example: A boring login screen? Add a playful affirmation. A transactional email? Add a soulful story.
You Can Pump it Up With An Extra Embodiment Layer
Commit to a Morning Embodiment Check-in — a short daily practice to anchor into your future self and lead from a regulated, grounded space.
Even 5 minutes each morning can transform your resonance from "potential" to magnetic presence.
Immediate Next Steps
-
Get the $13 Future Self Breathwork Meditation
A quick, powerful next step.
Don’t have time to overthink or sit in strategy loops? Drop straight into your body and anchor your future self NOW.
A guided breathwork journey to embody your next-level resonance — so every decision drips clarity, power, and presence.
-
Future Proof Your Magnetism with the Emotional Resonance Playbook for just $42
Get the ingredients of secret sauce products. Packed with deeper exercises, embodied practices, and next-level strategies to sharpen your resonance and future-proof your edge.
Ready-to-use worksheets. Somatic design prompts. Emotional storyline audits.
Transform insight into action, today.
-
The Resonance Mastery Immersion
The ultimate online course to evolve your movement and keep your emotional edge uncopyable.
I personally guide your through seven immersive modules. Over 8 hours of high-impact content.
Filled with practical tools: worksheets, breathwork rituals, brand resonance audits, and more.
For creators and leaders who want to stop dabbling and start leading with deep emotional resonance.
-
Accelerate Through Private Strategy & Coaching
Already know you’re done playing small?
Skip the fluff. Go straight to 1:1 strategic guidance.
For leaders ready to build legendary, legacy-level resonance. Flexible hourly rates ($350/hr) and bespoke packages starting at $3K.
No endless funnels. No endless to-dos. Just direct transformation.