Where Resonance Becomes Revenue
Sick of selling products and services that technically work... but no one raves about?
Done with pouring your soul (or your sprint cycles) into launches that barely land?
Exhausted by products that barely convert and don’t actually connect?
Whether you’re a coach with brilliance, a creator with vision, a healer with heart, founder with a big idea, or a product team that wants more traction… if your work isn’t being felt, it’s being forgotten.
Welcome to Secret Sauce Products. We turn "meh but marketable" into magnetic, soul-sticky, can't-stop-talking-about-it experiences.
After more than 20 years launching 150+ products for some of the world’s biggest brands and exciting start-ups that generated nearly $300 million in revenue… I walked away.
Not because I couldn’t keep winning in boardrooms. But because I knew in my bones that most products being built weren’t just boring… they were emotionally bankrupt.
The metrics were up, but the people were numb.
So I stopped optimizing for conversions and started listening to something deeper: the nervous system, the body, the real human behind the customer.
With 40+ certifications spanning Human-Centered Design, Design Thinking, psychological safety, somatic trauma healing, breathwork, Systems Thinking and feminine embodiment, I did what no MBA ever taught me to do:
I built a product method that doesn’t just scale… it sings.
One that honors both the art and the science of resonance.
Now I help creators, coaches, healers, entrepreneurs and even large product teams design offerings that people don’t just buy… they feel.
Deeply.
Unforgettably.
Repeatedly.
The Resonance Reveal™: Where Emotional Impact Meets Irresistible Growth
The Resonance Reveal™ is my patent-pending diagnostic tool for products and services that want to matter more.
Born from 5 years of research across somatic psychology, UX design, and brand intimacy, and tested with over 15,000 hours of observation inside product teams, the Reveal pinpoints the Emotional Resonance Type™ of your offer.
It shows you what kind of impact you’re having on your audience. Not just what they say, but what their body feels in response to you.
Because people don’t rave about features. They rave about how your experience made them feel.
The Resonance Reveal™ helps you:
Diagnose loyalty leaks and missed emotional cues
Discover your unique Resonance Type™ (from Trusted Guide to Potential Powerhouse to Resonance Maven…)
Uncover your magnetic edge and the blind spots dimming your shine
Shift from 'meh but functional' to 'I just told five friends about you'
This isn’t just a quiz. It’s your mirror, your compass, and your first clarity drop into the deeper emotional field where fan club followings and viral growth are born.
The Secret Sauce Methodology™: Ditch the Hustle. Build for Human Heat.
From feature factories to high-ticket coaching programs, most creators are building for performance.
But I help you build for resonance.
That means designing from a different source: your nervous system, your customer’s emotional landscape, and your brand’s embodied leadership.
The Secret Sauce Methodology™ is a 6-phase product and service design model that blends:
Human-Centered Design → Build with and for real people, in real time
Psychological Safety → Spark innovation through trust, not hustle
Embodied Leadership → Lead from clarity, not chaos—your energy is your product
Each phase is built to be cyclical, iterative, and emotionally intelligent. It includes:
Assess & Empathize: Uncover emotional truths, starting with yourself and your customers.
Audit and Define: Spot the loyalty leaks and misalignments draining your magic.
Ideate & Plan: Generate bold, body-based strategies that shift trust and traction.
Prototype: Build experiences that feel like love notes, not just logic maps and test them with real people.
Test & Iterate: Measure emotional resonance and adjust with grace.
Launch & Scale: Expand what works, embed rituals of trust, and magnetize momentum.
It’s not linear. It’s alive.
It doesn’t just fix what’s broken.
It reveals what wants to bloom.
This is how you turn passive users into pulsing communities.
Quiet clients into evangelists.
And a good-enough offer into a category-defining one.
Let’s cut the fluff.
You’ve got the receipts.
A program that changes lives.
A product that actually helps.
A service that’s laced with soul.
So why is it still not landing?
Because somewhere along the way, you were taught to build products but not experiences. You were told to “optimize for value” but not design for resonance.
And the hard-to-swallow truth?
People don’t rave about your product because it worked. They become resonance ravers because your product or service moved something in them.
So, if you’re stuck in that place of “I’m doing all the right things but still hearing crickets”… I need you to hear this:
It’s not your product or worth or pricing strategy.
It’s that your product was never built to be felt.
And when people can’t feel it, they don’t rave. They don’t refer. They don’t return.
That’s what Secret Sauce Products is here to change.
We help you design from the inside out so your products don't just work, they land. And once they land?
You stop convincing.
You start magnetizing.
And your conversion rate becomes a resonance rate.
Let’s turn the dial from “good idea” to “holy shit, take my money.”
This is exactly what we do inside Secret Sauce Products.
I teach you the exact framework I used to help creators, coaches, founders, and product teams turn “meh but functional” offers into magnetic movements … the kind people can feel in their bodies.
→ Without a massive audience
→ Without a shiny funnel
→ Without 10,000 testimonials
→ Just resonance that hits deep and converts hard
And then?
I used that same approach to launch 150+ products that have generated nearly $300 million in revenue. All from one simple truth: humans buy what makes them feel more human.
Inside Secret Sauce Products, you’ll get the tools to:
Map your Emotional Resonance Type™ so you can sell from your strengths, not someone else’s script
Design offers that move people, not just functionally, but somatically
Shift your brand presence from “trusted and forgettable” to fierce and unforgettable
Spot and seal loyalty leaks so your buyers become lifelong evangelists
Create products people rave about (without needing to shout, hustle, or bleed for it)
This isn’t about hype. It’s about embodied conversion.
The kind that feels like truth and sells like wildfire.
You in? LFG!
Ready to Get In On The Secret and Get Saucy?
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Get the $13 Future Self Breathwork Meditation
A quick, powerful next step.
Don’t have time to overthink or sit in strategy loops? Drop straight into your body and anchor your future self NOW.
A guided breathwork journey to embody your next-level resonance — so every decision drips clarity, power, and presence.
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Future Proof Your Magnetism with the Emotional Resonance Playbook for just $42
Get the ingredients of secret sauce products. Packed with deeper exercises, embodied practices, and next-level strategies to sharpen your resonance and future-proof your edge.
Ready-to-use worksheets. Somatic design prompts. Emotional storyline audits.
Transform insight into action, today.
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The Resonance Mastery Immersion
The ultimate online course to evolve your movement and keep your emotional edge uncopyable.
I personally guide your through seven immersive modules. Over 8 hours of high-impact content.
Filled with practical tools: worksheets, breathwork rituals, brand resonance audits, and more.
For creators and leaders who want to stop dabbling and start leading with deep emotional resonance.
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Accelerate Through Private Strategy & Coaching
Already know you’re done playing small?
Skip the fluff. Go straight to 1:1 strategic guidance.
For leaders ready to build legendary, legacy-level resonance. Flexible hourly rates ($350/hr) and bespoke packages starting at $3K.
No endless funnels. No endless to-dos. Just direct transformation.